By Erin P Smith
Expert Author Erin P Smith
Blogging is my favorite way to market online.
It might not necessarily be the fastest way to tons of leads, but nothing else I've found has built my brand and established my expertise faster or more efficiently.
However, there are A LOT of new internet network marketers every day setting up blogs (I know, I set up blogs on the side!)
But, if you know what you're doing, it's not that difficult to stand out from the rest and create a loyal following.
Here are 5 mistakes that a lot of bloggers make that you can easily avoid:
1. They don't have an opt in form visible on every page
Many times an opt in might be visible on their home page, but doesn't show up on their individual posts.
Big mistake! People will spend the majority of their time on your posts, and you want that opt in form to be on their mind always.
2. Opt In offer is too bland
Your blog is acting like your capture page, so you have to do everything possible to entice your readers to opt in.
If it says something boring, like "Get secrets here" then your opt in percentage will stink.
Have an offer that really creates a pull to your reader. It's gotta be something that they'll feel left out if they don't get it.
3. No call to action
This one's extraordinarily important, yet pretty darn simple to do.
Your readers are most sold on you when reading your content. So, at the end of each post, it's a great idea to encourage them to do something... like opt in!
It can be as simple as "Like these marketing tips? Subscribe here to get 5 more ways to..."
4. Big blocks of text
This one is overlooked a lot, yet it can have a bigger influence on your readership than you might imagine.
Have you ever flipped through a magazine, and you see a page where they're advertising some type of medication? Sometimes the whole page will be one big block of size 2 text.
Do you ever read those?
Didn't think so. It's that way with your blog too. The more you break up your text and make it softer on the eye (like using bold, italics, and underline), the more appealing your article will look to a reader.
5. Not enough personality!
My blog's best function is to sell people on ME. When people opt in, a lot of times it's because they like who I am and what I offer.
I get people who send me messages on my contact form.
I also sell a lot of blog services through my blog.
And, the number one reason people tell me they take these actions is because they like my blog, what I have to say, and my personality.
For example, you can see that my header is kinda goofy. When I first put that up, I had dozens of people complement me and tell me how much they liked it.
I also made my blog overwhelmingly purple, because I'm obsessed with purple!
My about me page tells tons about me and lets my readers see who I am.
All of those things show my personality. Of course my writing does too, but you can't forget those peripheral elements of your blog that let your personality shine through
If you like these tips, check out the resource box below for more!
To get access to Erin's free video report about how you can generate at least 36 leads per day absolutely for free, visit Erin Smith's MLM Secrets
Article Source: Erin P Smith
